Sofie Finnerty

Sofie Finnerty

Baton Rouge, LA · Open to relocation (May 2027) · [email protected] · LinkedIn

Education

Louisiana State University · Ogden Honors CollegeBaton Rouge, LA
  • Marketing (Concentration in Digital Marketing) · Expected graduation May 2027
  • Study abroad: CEA CAPA Business & Marketing, Florence, Italy (Jan – May 2025) · Program ambassador

Experience

Heritage House Marketing (formerly Kellie Bourque Marketing)Baton Rouge, LA
Community Manager, Content Creator · Oct 2024 – PresentIntern · Sept 2023 – Oct 2024
  • Manage a rotating portfolio of 3 client accounts (8+ clients to date), producing 36–60 posts per month across Instagram, TikTok, and Facebook
  • Increased The Travel Boutique's monthly Instagram views by 150%+ by repositioning Reels toward lifestyle-driven, hook-first content, converting new viewers into followers
  • Plan, shoot, and edit short-form video and social content for luxury travel agencies including The Travel Boutique and Cline Travel Co., as well as local businesses like Success Labs
  • Build content strategy and calendars for remote clients, delivering consistent 3–5x weekly posting without on-site access
Alpha Delta Pi, Omega ChapterBaton Rouge, LA
Vice President of Marketing · Nov 2025 – Present
  • Led the summer 2026 recruitment social campaign, generating 2.4M+ views, 100K+ interactions, and 2,200+ new followers across Instagram and TikTok (18K+ combined audience)
  • Grew Instagram 24% (8.8K to 10.9K followers) by moving from monthly posting to a consistent weekly schedule
  • Source and manage year-round partnerships with national and local brands, including poppi, TELETIES, Bloom Nutrition, and GORGIE; secured an exclusive GORGIE drone product drop that featured the chapter to GORGIE's 100K+ followers
  • Collaborated and coordinated with Tara Wilson Agency on planning and setup for a Lainey Wilson Jewelry pop-up hosted at the chapter house
  • Direct a 4-person marketing team and a 30+ member committee in partnership with an 11-member executive board
  • Served on the core recruitment team that brought in 130+ new members, growing the chapter from 290 to 400+
BRQ Restaurant & HospitalityBaton Rouge, LA
Marketing Associate, Server · Sept 2023 – Present
  • Launched the restaurant's TikTok from scratch after the previous marketing team struggled to get staff on camera; grew it to 450+ followers organically
  • Produced a staff-feature video that reached 98K views, more than 200x the account's follower base
  • Partner with ownership and management on content strategy for promotions, specials, behind-the-scenes stories, and givebacks
  • Lead staff in tips and upsells, applying consumer insight in a high-volume, customer-facing role

Skills & Tools

  • Skills: Short-form video production, UGC creation, social media strategy, brand partnerships, email marketing
  • Tools: Lightroom, Canva, Meta Business Suite, ShopMy, Flodesk, Showit, Edits, Asana, Airtable, Pinterest