Sofie Finnerty

Work · Alpha Delta Pi, Omega Chapter · LSU

Vice President of Marketing

Nov 2025 – Present · Baton Rouge, LA

Running marketing for a 400+ member chapter: the campaign, the growth, the partnerships and the team.

Alpha Delta Pi members celebrating in front of the chapter house under a Masters-themed banner
The Omega Chapter house
2.4M+campaign views
2,200+new followers from the campaign
+24%Instagram followers
30+committee members, plus a 4-person marketing team

The challenge

When I became VP of Marketing in November 2025, @lsuadpi was posting about once a month. Summer recruitment was coming, and the account needed a consistent weekly presence to carry it.

What I did

  • Moved the chapter from monthly posting to a consistent weekly schedule.
  • Led the summer 2026 recruitment social campaign across Instagram and TikTok, built around friendship, leadership, scholarship, service and sisterhood.
  • Planned the campaign's shoots and brand partnerships.
  • Direct a 4-person marketing team and a 30+ member committee, working with an 11-member executive board.
  • Served on the core recruitment team that brought in 130+ new members.

Results

Recruitment campaign views
2.4M+
Campaign interactions
100K+
New followers from the campaign
2,200+
Instagram followers
8.8K → 10.9K
New members recruited (core recruitment team)
130+
Chapter size
290 → 400+
ADPI, teed up

Instagram

From monthly to weekly

I moved the chapter from posting once a month to a consistent weekly schedule.

+24% followers (8.8K → 10.9K)

See @lsuadpi on Instagram →

Brand partnerships

Sourced and managed, year-round

I source and manage year-round partnerships with national and local brands, matching each one to what our members would actually use and post.

  • poppi
  • TELETIES
  • Bloom Nutrition
  • GORGIE
Alpha Delta Pi members cheering with GORGIE energy drink cans in front of the chapter house
GORGIE drone drop

Feature

An exclusive GORGIE drone drop

I secured an exclusive GORGIE drone product drop that featured our chapter to GORGIE's 100K+ followers.

Experiential

Lainey Wilson Jewelry pop-up

Collaborated and coordinated with the Tara Wilson Agency team on planning and setup for a Lainey Wilson Jewelry pop-up hosted at the LSU Alpha Delta Pi house.

A Tara Wilson Agency event for Lainey Wilson Jewelry.

See the pop-up on Instagram → More photos →
A cowboy hat decorated with jewelry pins and a “Country's Cool” necklace, held up in front of the chapter house
Lainey Wilson Jewelry pop-up
Alpha Delta Pi members cheering at the pop-up, one holding a Lainey Wilson “Bell Bottom Country” record
At the chapter house

Gallery

Five women with suitcases in front of a private plane under a bright blue sky
Three Alpha Delta Pi members in pastel dresses and fascinators in front of blue shutters
Two Alpha Delta Pi members laughing over matcha drinks with gold AD and Pi lettering
Five Alpha Delta Pi members lying in a circle on the grass, shot from above
Two Alpha Delta Pi members baking together in a bright kitchen
Three members in matching polka-dot dresses holding glass Coca-Cola bottles
Five Alpha Delta Pi members in golf outfits on a course, with golf balls spelling ADPI on tees
Alpha Delta Pi members in light blue cheering under a blue ΑΔΠ flag
Two matcha drinks with gold AD and Pi lettering beside rainbow sprinkles spelling ΑΔΠ

Every photo on this page was shot and edited by me. More on Instagram: @lsuadpi