Work · Heritage House Marketing (formerly Kellie Bourque Marketing)
Community Manager & Content Creator
Social strategy, copy and short-form video for luxury travel agencies and local businesses.
3client accounts at a time
8+clients to date
36–60posts a month
3–5posts a week per client
My role
I run social for a rotating set of three clients, from luxury travel agencies to local businesses like Success Labs. I build the content strategy and calendars, write the copy, and plan, shoot and edit the short-form video.
Cline Travel Co.
A luxury travel agency. I plan, shoot and edit its short-form video and write its social content.
Remote clients
I build content strategy and calendars for clients I never work with on-site, and keep them posting 3–5 times a week.
Case study
The Travel Boutique
- The goal
- Reach new viewers, not only existing followers.
- What I did
- Repositioned the Reels toward lifestyle-driven, hook-first content.
- Topics
- Luxury and family travel, and bespoke trips to Europe, Montenegro and the Adriatic.
150%+
increase in monthly Instagram views, with new viewers converting into followers
Short-form video
Reels
How a post gets made
- Strategy and content calendar
- Copy and captions
- Shoot and edit video
- Review with the client
- Publish
- Read the numbers, adjust the next month
On Instagram
See the work
Reels I created for Heritage House clients.