Alpha Delta Pi · Recruitment
Recruitment that went viral
I led our summer 2026 recruitment social campaign across Instagram and TikTok.
2.4M+ views · 100K+ interactions · 2,200+ new followers
See the campaign →Marketing · Content · Brand partnerships
Brand
marketingwith a creator's eye
Marketing senior at LSU. I plan, shoot and edit social content that grows audiences, from a 2.4M-view recruitment campaign to luxury travel brands.
By the numbers
2.4M+views on a recruitment campaign I led
150%+growth in monthly Instagram views for a luxury travel client
8+client accounts managed
18K+followers across the chapter accounts I run
Brands I've partnered with or created for
poppiTELETIESBloom NutritionGORGIEThe Travel BoutiqueCline Travel Co.
What I do
Social that grows
I'm Sofie, and for the last three years I've run real accounts for real brands. I build the strategy, write the copy, shoot and edit the video, and manage the partnerships. Then I read the numbers and make the next post better.
Selected work
Alpha Delta Pi · Partnerships
Brand partnerships, sourced and managed
Year-round partnerships with national and local brands, including an exclusive GORGIE drone product drop that featured our chapter to GORGIE's 100K+ followers.
poppi · TELETIES · Bloom Nutrition · GORGIE
See the partnerships →
Heritage House Marketing · The Travel Boutique
Luxury travel, made scroll-stopping
I repositioned The Travel Boutique's Reels toward lifestyle-driven, hook-first content that turns new viewers into followers.
150%+ increase in monthly Instagram views
See the strategy →
Alpha Delta Pi · Instagram
From monthly to weekly
I moved the chapter from posting once a month to a consistent weekly schedule.
+24% followers (8.8K → 10.9K)
See the growth →
AboutMe
I grew up in Geismar, just outside Baton Rouge, and I'm finishing my marketing degree in LSU's Ogden Honors College. Studying abroad in Florence was one of the biggest parts of my college experience, and I love photography.